Wednesday, 30 November 2011

Overall evaluation questions

For the overall evaluation I am going to analyse the products I have made and talk through the process and technologies used in order to answer the questions listed below.

1) In what ways does your media product use, develop and challenge forms and conventions of real media products?

2)How effective is the combination of your main product & ancillary texts?

3)What have you learnt from your audience feedback?

4)How did you use new media technologies in the construction & research, planning & evaluation stages?

Final Promotions package

Here is the final Trailer




Here is the final poster




















Here is the website (please click on the link to view the interactive features)














http://www.abell.rssch.com/websitenew.html

Changes I would have made to the website

I would have liked to make some changes to the website that I had created so that I would have acted upon the feedback that I gained from my target audience. However I was unable to do this due to lack of knowledge of the software and problems with the server that I had uploaded the website to.

I would have liked to...
  • 'The girls head had been cut off slightly which lets it down' two audience members commented on this and I would have liked to fix this issue as I could add in a new higher quality photo. I would make sure that I don't have mistakes like this in future tasks so that my products are of better quality.
  • I would have liked to change the background from white to black to make it so that the page looked more sinister and would fit in better with the genre. I also feel as though this would have solved the 'boring background' issue that one of the audience members had.
  • I would have changed the layout of the page slightly; I could have included two actor/actress profiles because I feel that both of the actors have equal screen time and they should both be acknowledged as main actors. I would do this in future websites because I now feel that I have the knowledge of the software 'Dreamweaver' so I would find it easier to set the page out and make the most of the space that I have.
  • I would have also have liked to give the audience (user) the option to enlarge the trailer that I included. as this would mean they could easily read the text on the screen and the trailer would be easier to see. I was unable to do this due to lack of knowledge of the software that I was using (flash). I would have liked to learn how to create this feature in a more effective way however it is something to plan in future.

Changes to the poster after audience feedback

I have decided to take the audience feedback of the bad points of the website and do something about them, this would means that the products quality will be heightened and the audience will get a product that is more suited to their opinions.

Old poster





















New poster


























As you can see I have made a few changes to the poster, Many were based on the audience feedback however I also added in some changes myself because I felt as though the poster resembled an existing magazine too much so I decided to add in a few new features so that the poster was more unique to my film.

Things I changed
  • One audience member thought that the font size on the institutional information should be larger, this is why I made the font size larger so that it would be easily readable.
  • Another asked for the 'summer 2012' and the tag line of the film to be bolder, to do this I changed the 'summer 2012' to a bold font and increased the size of the tag line
  • I removed the light from the picture as this is something that 2 of the audience members picked up on and was easy to change. 
  • The final change from the audience that I made was to the small Polaroid, the user stated that it looked stretched; I used the transform tool in order to shrink the width of the Polaroid and photo to make it look more convincing and less stretched. 
  • I also added in my own change because I felt as though my poster looked too much like my style model. I added in 5 smaller Polaroids to the background so that it looked like the Polaroids from the film had been thrown down. It also made it so that my poster differed from that of my style model.

Limitations of the feedback

I have recently collected some audience feedback for the promotions package however I feel that there were some limitations to the feedback that we had collected.

When we gained the feedback for the trailer I felt as though we didn't gain any feedback from a range of audience members, even though our film targeted an audience from the age of 12 upwards we only gained feedback from a group of people aged between 17-20. This meant that we didn't get as much of a range of opinions from different ages, this meant that we didn't get any feedback from a younger or slightly older audience which means we do not know for sure if they would be convinced by the trailer in order to go and watch the film.

This was also the case when I gained the feedback from the magazine and website because the audience for this again was aged between 17 and 20. this meant that the audience we were targeting couldn't give their opinion as we only asked a small part of it.

Conclusion
In the future I would like to set up a focus group of a range of people who fall within the target audience that we have chosen, this way we will get the opinions of the entire target audience rather than just a small portion of it. I would also set up a screening of the product to at least 20 audience members and ask their opinions so that I would be able to gain a range of feedback in order to improve the products that I am making.

Audience feedback on promotions package - results

I have now retained the feedback from the survey that I have set up and I am going to talk through the results that I have recieved.

The results

Audience feedback on overall promotions package

I have decided to show the same target audience the two ancillary tasks that are included in the promotions package; this is so that I can get their opinion on the other products I have created so that they keep the trailer in mind when putting together their opinion on the overall package.

I am going to ask them the following questions to the audience so that I not only get their opinion on the separate products but also the overall promotions package that I have created.

1) Is the link between the trailer and the poster clear & why?
2) Is the link between the trailer and the website clear & why?
3) Do all of the three products tie together?
4) What are the good/bad points about the poster
5) What are the good/bad points about the poster
6) Are you as the target audience convinced to watch the film from the promotional methods used?

I have decided to use www.surveymonkey.co.uk to retain the answers to this feedback. this is because I feel the audience member may be less pressured by the use of a camera and are more likely to give honest answers.

Here is the survey
http://www.surveymonkey.com/s/XMTQQRZ

Take the survey
Click here to take survey

Creating the website

I have now successfully created the poster so I can move on to the website here are the stages that I went through to create it.
This is the final website
I uploaded the website onto the server so that anyone could visit the site; however I was unable to change the domain name however this would be something that would be worth looking into if the website was managed.

http://www.abell.rssch.com/websitenew.html

Designing stage - Website

I have decided that it is important to link all three of my products together; This is why I have decided the website (as shown below)

Tuesday, 29 November 2011

Creating the poster

As we have now completed the photo shoot I can proceed with creating the poster.

Here are the stages that I went through ...

Here is the final poster

Designing stage - Poster

I have decided to use the style model as my base design but to enhance it slightly and change it to link in with my storyline.

Style model for my poster

I have decided to base my poster on an existing poster. I decided to do this as I felt this poster was very well put together and the layered effect fit in with the genre of my film trailer.

Style model


I feel that the Polaroids will fit in well with my storyline as these are a key part of the film. However I will not use as many layers as this poster as I feel this wouldn't work well with the images that I have chosen. I will however have the title of the film in the same place and of a similar size as I want this to be one of the prime focuses. I will however add some extra elements in order to make the poster my own style and to fit into my trailer better.

Photoshoot for website and poster

We plan to have 3 or even four photo shoots and we plan to do this alongside our filming sessions. Our first two will be of George doing his tricks we both need these 'action shots' for our products so we feel that this should be targeted first, we will then do a photo shoot when filming the house scene as these shots will be close ups of George and maybe some of the props as we feel these would work well for the magazine front cover and for the website coverflow that I plan to create.

Photoshoot 1
This is the folder that contains the action shots that we took - we feel that some of the photos would work for our products however we would still like to collect more on the second filming session as we may be more confident when taking these photos.


Photoshoot 2
I feel as though the first set of photos will work well for the coverflow as they are more off guard and will work well for the 'off camera' feature however I feel that the action shots were a lot stronger in this second session and I will be using these photos for the main image on the poster and I will use them for smaller images that I plan to have on the website.


Photoshoot 3
The final Photoshoot was to take a few photos of the 'stalker' Becca. I only tool three photos which was a mistake; we were rushed as we were filming at the same time even so I feel that the photos I took are usable if I manipulate them in Photoshop.

Conclusion
I now have all of the images that I need in order to create the poster and website; I feel that there are plenty to choose from and am happy with the quality of the images.

Monday, 28 November 2011

Audience feedback of trailer - analysis

After filming the target audience's feedback to the trailer we have decided to conduct a small analysis of the feedback and are going to conclude what we think about the feedback.

Question 1) what do you think the film is about.

Almost all of the people asked described the exact storyline that we had created; they pointed out the fact that he was successful and a professional BMXer which we really wanted to bring across within the trailer. They also picked up on the stalker and a couple stated the kidnapping but the unknown possibility that he may have been killed.

We are really happy with the feedback because it shows that the audience does understand the storyline that we are trying to display. they have picked up on key scenes within the trailer to back up their suggestions showing that they understand what the film would be about.

Question 2) does it appeal to you as the target audience?

only one person stated that it didn't appeal to them; however I feel this was a personal opinion and they did in fact state this and also said that "it would appeal to our age group" which is still very positive. another stated that this appealed to them as they were able to relate to the character and were of a similar age to the characters shown. two others also touched on the mystery aspect of the trailer and would watch the film to find out more.

This feedback is also very positive as only one person stated that it didn't appeal to them; But even this was turned positive because they stated that it would appeal to our age group (target audience) as they were able to relate to the film, so it is just down to a personal opinion. The others stated that they wanted to find out more from the trailer which would encourage them to go and watch the film. This is exactly what we wanted because it means that this promotional method is persuading people to watch the film.

Question 3) what genre do you think the trailer portrays.

5/6 picked up on the psychological thriller genre that we have tried to show. They said that "the thriller side because he gets kidnapped... its kind of psychological because the person who is doing the bad stuff to him isn't known" This is the feedback that we wanted as it shows that the trailer is portraying the genre that we wanted.  One audience member thought the genre was more mystery; even though this is not the genre we based the film around; it still links to the psychological side of the film which works in it's favour.

We are happy that almost all of the people asked knew the exact genre of the film and by them linking it to certain aspects of the film it shows us that the decisions we have made were the right ones. Even though one member thought the film was more mystery it means that audience members that are interested in this style and genre of film can also be targeted which means more revenue could possibly be made.

Question 4) do you think that the trailer follows typical codes and conventions?

" the film stops on certain important scenes" this is something that we noticed within abduction which is why we decided to use it within our own trailer as it worked effectively. " the music.. aids how action packed it is". This is what we were trying to create we wanted the music to reflect the fast paced editing that we decided to include. we noticed this within our research which is why we felt it was something to consider when putting together our trailer. They also picked up on the film name and the institutional information; this is something that was necessary to fit in with the codes of conventions of existing trailer.

We are happy that all said that they did and they also picked out the areas that we found in the research we conducted. They stated the things that we focused on at the end of our research when choosing how the research would affect our own trailer.

Question 5) which technique do you think works the best

"when George is on the CCTV"
" it appears to be like a rewind"
" the shot of him cycling down the road"
" the rewind and fast forward bit... its different"
" I like the shot when he is on the bike in the air and it takes a snapshot"
" the bit with her eye"

This wouldn't affect the trailer however we wanted to find out the parts that the audience liked the most, we found out that there were part such as the CCTV ending that they all touched on however each audience member liked different aspects of the trailer; This is good because it means that there aren't certain parts of the trailer that outshines others but the end CCTV effect ends the trailer well.

Question 6) what element of the trailer could be improved?

One viewer didn't want to change anything, however others stated for example " the CCTV could be faster ... so it flashes ... then rolls". Another answer was that the "institutional info should contain larger font for the names of the actors" this is a very valid point as we didn't really think about this. This is something that we could improve on within future products; and something we should research into. parts could be slower so that people could read it more. This is something we considered however decided against because we didn't want to emphasise some of the scenes too much and also wanted to keep up with the fast pace of the trailer an accompanying music.


Conclusion

We are happy with this feedback as it has shown us that the audience are interested in the film that we have created and also they have grasped the storyline and the genre that we are trying to portray and the same time that they are making their own minds about what certain buts might mean which is exactly what we wanted.

Audience Feedback - Trailer

We have decided to screen our trailer to a group in our target audience to get their opinions on the trailer.

We are going to ask them the following questions, and film their answers so that we can get their opinion on the trailer; what they think works/doesn't work so that we know if we have successfully targeted the audience.

Questions
1. What do you think the film is about?
2. Does it appeal to you as the target audience?
3. What genre do you think the trailer portrays?
4. Do you think that the trailer follows typical codes & conventions of a film trailer?
5. Which technique do you think works the best?
6. What element of the trailer could be improved?

The feedback -

Final Trailer

Here is our final trailer for our film

Saturday, 26 November 2011

Final editing session

In the final editing session we made sure that all of the jumps had been dealt with; we also decided to speed up parts of the trailer nearer the end so that it would build up suspense. We also decided to add in some fades within the music and the 'life drop' so that they wouldn't just end but the edits would be smoother and the audio would end better. We feel that the trailer is now of a high quality and the genre is clear. We have finalised the trailer and after using the quicktime converter to save the trailer we uploaded it to Youtube.

Friday, 25 November 2011

Editing: Music session

We needed to choose some music that both fit in with the pace of the trailer but also the genre of the film.

We decided to use a piece of music from the you tube channel that we found as we felt as though it fit in well with the genre of the film and it helped build up the tension needed for the trailer to work. We also know that this piece of music is copyright free so we are able to use it within our own productions.

http://www.youtube.com/user/UncopyrightedAudio?feature=watch

To add the music we used the conversion site www.zamzar.com in order to extract the mp3 file from the video on youtube. after downloading it to my desktop we used an external hard drive to transfer the file onto the mac. we could then import in directly into our project's library and then after cutting it down and matching it to the footage the sound file had been added.

Uncopyrighted music ideas

Unfortunately we can't use any of the music from the Ipod on the previous post; this is due to the fact that the songs are not uncopyright or royalty free; this means that we would have to seek the artist/composer's authorisation to use the music. We felt that this would take too long and we may not even receive replies. This is why we have decided to search for royalty free music to see what we could find.

After a few unsuccessful searches, we came across 'uncopyrightedaudio' which was a youtube channel where;
"This is a channel where you will be able to listen & download Uncopyrighted music for FREE! Enjoy!"

This is the link to the channel
http://www.youtube.com/user/UncopyrightedAudio?feature=watch

This channel contained the most music however I have found a few others that could be of use if these are unsuccessful.



http://www.youtube.com/user/NextLevelTunes?ob=0&feature=results_main

Conclusion
We have decided to download a mixture of the music from each of these channels; this means that we can try each of the choices so that we will end up with the best music for our trailer.

Copyright Law




This law gives the creators of;
-Dramatic (plays and dance)
-Literary (song lyrics, manuscripts, manuals, computer programs, leaflets etc)
-Musical (recordings and score)
-Artistic works (photography, painting, sculptures, architecture, technical drawings/diagrams, maps, logos)
-Broadcasts
-Sound recordings(may be recordings of other copyright works, e.g. musical and literary.)
-Films (broadcasts and cable programmes.)
Typographical (printing)arrangement of published editions (magazines, periodicals, etc)
-Video Games [newly established]

... rights to control the ways in which their material may be used. These rights cover; broadcast and public performance, copying, adapting, issuing, renting and lending copies to the public
Copyright Occurs;
It is an offence to perform any of the following acts without the consent of the owner:
Copy the work.
Rent, lend or issue copies of the work to the public.
Perform, broadcast or show the work in public.
Adapt the work.
The author of a work, or a director of a film may also have certain moral rights:
The right to be identified as the author.
Right to object to derogatory treatment.

Although there are special exceptions when the copyright law is concerned;

Fair dealing is a term used to describe acts which are permitted to a certain degree without infringing the work, these acts are:
  • Private and research study purposes.
  • Performance, copies or lending for educational purposes.
  • Criticism and news reporting.
  • Incidental inclusion.
  • Copies and lending by librarians.
  • Acts for the purposes of royal commissions, statutory enquiries, judicial proceedings and parliamentary purposes.
  • Recording of broadcasts for the purposes of listening to or viewing at a more convenient time, this is known as time shifting.
  • Producing a back up copy for personal use of a computer program.
  • Playing sound recording for a non profit making organisation, club or society.
    (Profit making organisations and individuals should obtain a license from PRS for Music.)


    We decided to research into the copyright, designs and patents act because we wanted to know exactly what copyright meant so that we didn't do anything to disrupt the law. Also we thought that it would be a good piece of knowledge to know for when we were constructing our products and for the future, if we choose to make anything else like this because it guides us through what is essential to know and what isn't so important. We have also recently looked for some music for our trailer so we wanted to make sure that we were making the right decision when finalising the music choice.

Music choices - examples

We would like to find some music similar to the music in the Ipod below


MusicPlaylist
Music Playlist at MixPod.com

Thursday, 24 November 2011

Editing: Session 11

Session 11:
We watched the trailer through and noticed that frames were being dropped and the trailer would stop and jump in certain places; we tried exporting the trailer in Quicktime movie however the jumping was worsened.

We noticed that where there was text displayed on the screen the footage didn't jump. We added in text throughout every section of footage; to make it so that the text was invisible we used a full stop as this is the smallest character/symbol and shrunk the font size down to 0 so that it wasn't visible. this way the jumping will be stopped and the text won't affect the trailer at all.

After exporting the trailer again we have seen that it works fine with this invisible text added. This means that this issues has been resolved and we can move onto finding some music to fit in with our completed trailer footage.

Editing: Session 10

We used an external hard drive to take the graphic for the title font.



We saved this image as a JPG file format so that it could be imported into Final cut pro; after dragging this new file into the library of the trailer and we could then drag it into the timeline; however the background clashed with this image so we had to change the background colour; we right clicked on the viewer and it gave us the option to change the colour from black to white.



We added in a fade to the image so that it didn't just appear on the screen and the edit would be smoother.

Editing: Session 9

Our next mission was to move onto the text; we needed some text explaining the storyline and to get the audience engaged in some rhetorical questions; to do this we used the text tool that is located in a tab below the 'viewer' and typed in the text we wanted (making sure that the font is the same as the actors name text) We then dragged this text out into the appropriate places within the timeline and cut it down so that it didn't waste to much time of the trailer.

We also added in the text 'SUMMER 2012' on top of the 'noise' at the end. this is because the trailer is there to promote the film so the date of release has to be included in order to give the audience enough information. We again used the text tool to write out the text and changed the font to match the rest of the film. We then dragged it into the timeline and layered it on top of the noise.

We feel as though the main bulk of editing is almost complete; there are a few small features to add and a few tweaks; we can then move onto adding some music to the trailer.

Editing: Session 8

Next we moved onto the bedroom scene; this is where we had planned to have George eating his breakfast and then he receives a text; we firstly cut down the footage so that the different angles we had filmed would merge together at the right time. We decided to remove the long shot because we felt as though the costume we had chosen to use was too comical and didn't work with the seriousness of the rest of the footage. We merged together the mid shot and the over the shoulder shot as we felt that these worked well together; to do this we made sure that the moment when he picked up the phone matched in both cases. We felt as though this shortened version worked better than the planned edit because it made it so that the audience could tell that something was going on but it didn't drag on and reveal too much narrative.

We also had time to complete two other sections so we decided to go for the post bit and the e-mail scene as we felt these would be relatively easy to do. Again we cut a lot of the proposed footage out as we felt it dragged on and the audience may loose interest. this is why we just had George receiving these messages from the stalker so that the audience would gain insight without fully understanding what was happening; This would mean that the audience would want to find out exactly what was happening and they would want to go an watch the film.

Editing :Session 7

We then added in some text to the first few trick shots; we decided to add in the names of the main actors within the films. This is common in full trailers because it is a good selling point for the film; If there is a particular popular actor/actress that is in the film his/her name will generate interest amongst their fans and an audience will be generated from this. We added in the names of our main actors in the corners of the footage so that they weren't the prime focus but they were still visible.

We changed the font to a bold font that emphasised the genre and power of the storyline. We then changed the font size to a smaller font so that it didn't overpower the footage. Finally we changed the colour of the font to white so as we felt black was to harsh and white still stood out on the background.

Editing: Session 6

We had slightly longer to spend in this session than the previous session; This is why we decided to start on the 'trick section' at the beginning. We felt as though we still had too many tricks so we cut out a few more trick so that we only had a few that would engage the audience without it becoming too boring. we didn't want effects that we added to be as soft as a fade as we wanted the scenes to jump around a bit so that it looked as though it had been filmed at different times (when she is stalking him). We decided to move each of the tricks next to one another and let it play through. We felt as though the 'cuts' would give the user the sense that something was going to happen and would engage them into the trailer at the start.

We then added in the 'snapshots' to do this we used the modify tab and 'make freeze frame' in order to take a screen print of the footage that was being played.


Once we took the screen print we could drag it from the 'viewer' and into the time line after cutting it down we added a border around the 'image' by using the built in effects and added in a white/grey border so that it would look like the Polaroids that link with the stalker scene.


This made it so that the trick would start it would take a picture and then finish playing, We felt as though this edit fit in well with the storyline and would help link our products together.

Editing: Session 5

Session 5:
We only had a small amount of time with this session so we were only able to do a small amount of work on the trailer. We felt as though the smallest section would be the part where George left the house as this only needed one edit between the two sections. We cut down the footage so that they would match appropriately and added in a fade between them so that it wouldn't jump and the edit would be smooth.

Editing: Session 4

Session 4
We then moved onto the section where Becca (the stalker) made her appearance; We had planned to have all of the sections that we filmed of her played at once, to do this we used the same method as the ending scene (splitting the screen into 4). As the four sections varied in size we layered them by dragging them over each other and added a fade to the three that finished first. By doing this is wouldn't look jumpy.



We were able to finish this edit however we are unsure whether it works well enough or not; We are going to leave the edit as it is for now and carry on with the rest of the trailer to see if it fits in then.

Editing : Session 3

Session 3:
In this session we decided to start to edit certain pieces of footage together. We decided to leave the first parts of the trailer and focus on the end piece of footage as we felt this may take a long time to learn how to do and to put together. We started by using the following tutorial to learn how to shrink the pieces of footage so that we could have a screen that contained 4 equal sections.



After splitting the footage into 4 equal sections we we able to add in the 'record' edit. this would mean that we could add in a recording sign and a timer so that it seemed like George was being watched by his stalker. to do this we used the 'timecode generator' we were able to sycronise the timings and and change the text 'TGC' to 'REC'.



Finally to finish this section of footage we wanted the footage to look like it had been tampered with; this way it would give the audience a reason to go and watch the film (to find out what had happened to George). To do this we used the video filter 'Bad TV' this made it so that we could make the footage duplicate and wobble on the screen to just before it turned off.



We could then add in the noise effect after this which would look as though the screens had turned off; This was located in the render tab and I could simply drag this feature into the time line. we cut down the Noise to an appropriate amount and added in a sound effect that we sourced from Garageband.

Editing : Session 2

Session 2:
We cut down a lot more footage, we cut the footage down to the best bits and moved the footage into chronological order. We also decided to add in the flatline animation; we already had the animation in the correct format from the previous trailer so we added it into the footage. However we had a small problem with the animation, the 'media' part of the text wasn't showing up we used the 'text' function in Final Cut Pro to layer some text over the animation so that the whole name of the production company would be shown.



Next we added in some 'beeps' so that the animation would have a background sound. we took the sound from 'garange band' and exported it into a MPG file format we could then drag the file into the Final Cut Pro library this way we could then drag it from the library and into the time line into the appropriate places in the animation.

Editing - Session 1

Session 1 :
This is our first session of editing; we weren't able to do much editing as we were quite short on time, we ended up cutting up the footage into each 'take' and cut out the shots that were not of high quality or didn't add anything to the storyline. We also split up the footage into each part of the story so that it would be easier to work through the sections when it come to the actual editing.

Wednesday, 23 November 2011

Final Cut pro tutorials

We have previously collected some Final Cut Pro tutorials however we have found a few more that we feel will be helpful when we come to editing our footage.












Also when we found these tutorial there was a website that linked to the second and third tutorials; we feel that this website will be helpful if we run into any problems creating certain edits.

http://finalcutking.com/

Finished filming - next stage

We have now finished filming to footage for our trailer. We are a lot happier with the outcome so we will now proceed with the editing of the trailer. We decided to film a lot more footage than we actually need as this meant that if a particular shot didn't work as we expected we could fix it and replace it with a different shot.

We will now start to edit the trailer. We need to cut the footage down and then start to edit certain bits of footage together. This will be quite time consuming however this will mean that the overall result will be better than our last attempt.

I have decided to create a diary for each of the editing sessions that we choose to have; as this will mean the major stages will be documented and our decisions can be explained.

Narrative theories

Narrative theory in terms of our project work

Narrative in media terms means ‘story-telling’. It is not the story itself but rather the way that the story has been told. This involves things such as the narrative structure, verisimilitude and often an enigma.

In terms of the product I have created I feel that I have been able to incorporate major aspects of the narrative theory and have been able to create a narrative that is engaging and exciting for the audience. Our trailer shows aspects of the film that we would have created however it doesn’t tell the audience everything about the film, the film would still involve George being at the top of his game but then a stalker would ruin this by messing with him and kidnapping him, however our story would have an unexpected twist for the audience as the whole story would unfold and it would turn out that everything was for a publicity stunt. However this would then twist once more as he would actually get stalked for real and end up in a heap of danger.

Our storyline delivers narrative to the audience through the suspense and tension in both the trailer and the film that we would have created. We decided to include tension and suspense in order to keep the audience hooked into the film and we offered twists in the story so that the audience didn’t expect what was going to happen which would also keep them interested  in the storyline

Our storyline doesn’t follow the traditional linear structure at the start; this is because we plan on having the kidnapping scene at the end and he would be locked in a room trying to remember what has happened to him, thus revealing the story about his life going down hill. It would then twist to reveal the publicity stunt which would reverse the structure to the traditional linear structure that the audience would expect. This is because the time would follow in order rather than go backwards in his life.

We also wanted to keep the audience interested in the film this is why we decided to have the open structure to the trailer as we felt that this would persuade the audience to come and watch the film in order to find out what has happened. With the film we would also choose not to close the ending and rather have an open one as we plan to create a second film carrying on the new storyline that the audience finds out about. This would mean that the audience who watched the first film would want to go and see the second to find out how it ended.

We offered two enigmas within the storyline; this is where there is a puzzle that the audience has to solve which usually ends with an unexpected twist. The first we added was where the first part of the film actually turns out to be a publicity stunt, and just when the audience thinks that they have figured out the puzzle of the storyline we added in another twist to the story by making it so that George was actually getting stalked for real. This would make it so that the audience would be glued to the screen when watching and trying to unravel the storyline.

We also went against typical conventions and the expectations by reversing the villain and victim roles. Audience member would expect the traditional male villain and the female ‘damsel in distress’ however we reversed these roles as we felt it added a new twist to the storyline.

Film synopsis

Synopsis
Our film is going to be about a professional BMXer who *appears* to be getting stalked but then it turns out that he is only doing it for publicity and attention. Although this then backfires against his favour because he then starts getting stalked for real, but he thinks that it is someone pulling a prank on him so he just ignores it. He think gets kidnapped and his life hangs in the balance- will he survive or will he be on death's doorstep?

Shot choices

Shot #
Shot Description
What For?
1
Graphic shot of institutional information
Institutional Information
2
Mixture of low angle, high angle, pan, mid shot, long shot, establishing shot
The montage of BMX tricks
3
Over the shoulder shot/ Point of view
Extreme Close Up
Close Up
Mid Shot
George received the text message and looking at it
4
Over the shoulder shot/ Point of view
Extreme Close Up
Close Up
Mid Shot
George received the email and looking at them
5
Over the shoulder shot/ Point of view
Extreme Close Up
Close Up
Mid Shot
George retrieving his post
6
Long Shot
Establishing shot
George running out of the house
7
Close up
Extreme close up
Becca’s eye, hand, mouth and Polaroid laying out
8
Zoom In
Mid Shot to Extreme close up
George’s BMX with the kiss mark on it
9
Pan
Mid Shot
Tilt down
Long Shot
Close Up
George in hostage situation

Final Script

This is our final script

<Various locations around Richmond>
George: (Doing different tricks on the BMX, needs to include at least one jump, one 360 and one wheelie)
<George’s Bedroom>
George: (Sit on the sofa in front of the television eating cereal, receive a text and react unfazed and cheerful. Read the text and appear confused, but just brush it off and carry on eating cereal and watching television)

<George’s Kitchen>
George: (Put on shoes and begin to get up but then *notice* an email in Inbox. Read it and act more worried. Get up and walk out of the room)

<George’s Hallway>
George: (Pull the letters out of the door and flick through them all until you get to the ‘Read Me’ one) Oh sick, the new edition of Ride UK BMX! Mr Moffitt...Mr Moffitt. Read Me? Must be some chick... (Open the letter and mumble what you are reading) …World Class Biker…Missing!

<In a darkly lit room, with the only light source being that of a desk lamp>
Becca: (Put on lipstick; look around the room with your eyes, acting shifty and distracted; Tap finger on the desk with a rhythm)

<Outside George’s House, on the driveway>
George: (Run out of the house with your bike in your hand and frantically cycle down the street and around the corner of the road. Appear frightened and panicked)

<In an enclosed dark room, there is only one source of light pointing at George. He is tied up and blind folded, sat on a stool in the centre of the room>
George: (Struggle against the roped that you are tied up with, ‘look’ around the room, act panicked)

Final Storyline

We felt as though the previous storyline was a lot better than the previous drafts however we still felt that the storyline wasn't strong and powerful enough to engage the audience into wanting to come and see the film, we have made a few changes and mixed it around slightly to create our final storyline :

we have decided to have the storyline played backwards from the end to the beginning at a fast pace and then it would be played normally at a normal pace up until the end scene. we feel this will add in a more exiting and psychological feature.

STORYLINE
*this is the way we will make it seem like it is the stalker rewinding the film then playing it again*

1) The shot of the bike wheel spinning, zooms in on shadow OR of the shadow walking over the bike on the floor.

2) Shot of George biking down a road and round the corner

3) Shot of George leaving his house carrying his bike.

4) Shot of George getting post, flicks through all of the post to reveal the newspaper article throws the article onto the side

5) The shot of George receiving the e-mail and moving towards the front door

6) Shot of George receiving text message and throwing phone

7) Shot of Becca - split screen into 4 - her eye OR hand and her mouth putting on lipstick and finally on the largest part of the screen her laying out the Polaroids.

8) Several shots of George doing tricks

*All of the above will be played backwards for example the shot where George bikes down the street will actually be him biking backwards back into his house; the following set of shots will be played through normally*

9) The same several shots of George doing tricks played through normally

10) shots of Becca her hand, eye and mouth and her laying out the Polaroids

11) Shot of George receiving text message

12) Shot of George receiving e-mail

13) Shot of George receiving post and reading the newspaper article

14) shot of George leaving house and biking down the road

15) Shot of bike wheel spinning with either shadow or zoom

16) Institutional info

17) Final shot of George locked in a room; the screen will be split into 4 and there will be a CCTV edit to make it look as though George is being watched from all angles.

Draft 3 - Storyline

We felt as though there was too much happening in the trailer and it felt more like a short film than a trailer so we have decided to change the storyline slightly in order to make it less narrative and more engaging.
3rd draft of storyline

1)      George is on BMX, at many .locations doing tricks. During each trick a photo ‘snapshot’ is taken.

2)      Becca putting on lipstick, cuts to her shadows of her doing this, she sits down (still filming shadow). Then cuts to her rearranging pictures (the snapshots) on a table


3)      George sitting down to breakfast; phone on table and he gets a text; Picks it up as he gets a picture message ‘From unknown’  opens to reveal picture say ‘Keep friends close and enemies closer’


Transition: ‘Shot of trick’


4)      George putting on shoes in room at his computer desk; email pops up of message from ‘Unknown’ Picture message ‘Prepare yourself’


Transition: ‘Shot of trick’


5)      Picks up post – flicks through ‘read me’ reads note , drops the note and leaves his house


6)      Goes down drive and bikes down road and round corner (freaking out)


7)      Shot of bike wheel spinning zooms in on post it note with a kiss mark on it.

Storyline - Draft 2

We have decided as a group that the storyline needs developing further, we have decided that the storyline will now go as follows.

1) George doing all of the tricks on his bike around Richmond, photos are taken at the same time and text will overlap saying something about George being a famous BMX biker.

2)Someone putting on some lipstick then a cut to the shadow of her doing this and then she sits down (still filming the shadow) then cut to her rearranging the pictures taken on a table (can only see hands) & creating a message for him such as spelling out his name.

3)George is then in the kitchen, sits down to pour cereal and a note falls out of the box and into the bowl 'turn around.... George turns around to see nothing there, sigh of relief.

4)George is then brushing his teeth, opens the cupboard and there is another note inside.

5)George then moves into his bedroom, putting on shoes, however one is at the other side of the room, goes to pick it up and there is a note stuck to the bottom of it, he ignores, grabs his bag and leaves

6)Goes outside grabs his bmx, finds another note, says 'i c u', freaks out and bikes off fast.

7)Stops at side of road, because he's tired, opens bag and its full of the notes, kicks his bag and leaves it there, bmxing off.

8) Rides through Richmond with the 'gocam' taking the footage of the road and his facial expression.

9) Shot of the bike back wheel spinning, zoom in on back wheel, post it note with a kiss mark on it, and a silhouette going into the background.

10) Text on screen saying something like '1 down 10 more to go'

11) End credits

We feel as though this storyline is an improvement on the first draft however we also feel that more planning would be needed to make it of a professional standard.

New chosen target audience

Here is the new chosen target audience for the trailer

Making the props

Messages
We had to make some messages for the stalker to leave at certain locations here is us making them.



Poloroids
We also needed some poloroids for the stalker to re-arange on her table; we made these by taking some of the images we had taken of George on the recce shoots and printed them out; then by leaving space around the sides of the images when cutting them we could create the poloroid shapes. Finally we added some cellotape over the top of the images so that they would shine (this would make them more realistic and believable)


Newspaper
We used the template from the previous trailer idea. This way we didn't have to spend time on finding a new tutorial or template. We changed the image to a picture of George and changed the text so that it would be relevant to the new trailer idea.